Competition law

Concept of competition law


Competition law is part of German civil law and regulates the rules for competition in Germany. It is designed to ensure that competition is fair and undistorted, thus protecting consumers from unfair practices and the abuse of market power.

Competition law covers various areas such as antitrust law, pricing law and advertising law. It consists of various laws, including the Act against Restraints of Competition (GWB), the Act against Unfair Competition (UWG) and the Price Indication Ordinance (PAngV), as well as their respective European counterparts.

Competition law prohibits unfair business practices such as price fixing, product counterfeiting and violations of advertising law, among other things. It ensures that companies compete fairly for customers and do not gain an advantage through unfair practices. It also ensures that consumers are provided with transparent and comprehensive information about products and services.

Advertising law


Is the competitor allowed to act in this way? Why am I not free to express myself? Receive a written warning and a response in two days?

These are just a few of the typical questions that arise in competition law almost every day. Competition should be "civilized". Performance should be rewarded. Competition law is also referred to as the law of unfair competition – although, of course, the aim is to ensure fair competition.

Competition law prohibits, in particular, unfair business practices that aim to deceive or mislead consumers. This also includes misleading advertising.

According to the German Unfair Competition Act (UWG), it is not permitted to mislead or deceive consumers through advertising statements. This applies, for example, to false or misleading statements about the properties, quality or performance of products or services. The use of fake reviews or test reports is also prohibited.

It is important that companies compete fairly and transparently and do not influence consumers' decisions by misleading or deceiving them.

Sanctions

To ensure that everyone plays by the rules, there is a unique system of private prosecution, because competition law is fundamentally a classic regulatory law, such as compliance with traffic rules. However, due to the economic strength of the market participants, competitors watch each other's backs – through written warnings and, as a rule, actions for injunction. In addition, there are consumer advice centers and consumer protection associations that are entitled to take action.

Short warning periods, urgent proceedings – this is what you experience every day in competition law. Good accessibility with quick but thorough advice are the cornerstones of our work in competition law. You have to know the deadlines and also the views of the relevant courts: throughout Germany, because in many cases of competition law there is the so-called flying court of jurisdiction, i.e. the possibility for the attacker to choose the court of jurisdiction.

Warning letters, counter-warnings, (modified) cease-and-desist declarations, protective letters, letters of rejection, interim injunctions, closing letters: documents that are hardly known in other areas of law. In competition law, they are the most common instruments used by lawyers. We are familiar with these instruments, know how to use them and when to use them.

The advice must be given in a timely manner, because the subject matter changes quickly and is characterized by judicial development of the law.

Competition law in the sense of the GWB


The GWB and the corresponding EU standards are less concerned with individual actions than with generally coordinated behavior, the exploitation of market power, coordination across territories and conditions, and much more.

The ARC includes various regulations that relate to competition and the market power of companies. For example, it prohibits price fixing and other forms of competition restriction between companies. The formation of cartels, in which companies collude to restrict competition, is also prohibited.

The GWB also includes regulations for abuse control, which are intended to prevent companies from abusing their market power. These include, for example, the prohibition of companies in the retail sector from charging unreasonably high prices or arbitrarily discriminating against suppliers.

Some people think that the GWB only affects the big players, but if you take a closer look, delivery areas are often awarded on an exclusive basis or it is expected that certain prices will be charged to the end customer. In particular, small and medium-sized companies have to be careful not to violate the GWB. The agreement of markets is generally prohibited. The GWB prohibits restrictions of competition that are aimed at limiting or distorting competition. This also includes market sharing, in which companies agree to divide up certain markets among themselves, thereby restricting competition.

Market sharing can result in a distortion of competition because the companies are no longer competing against each other on the merits. Consumers may be harmed because they no longer benefit from full competition and may face higher prices.

Sanctions

The GWB is monitored and enforced by the Federal Cartel Office and, at the European level, by the European Commission, but competitors and those affected can also independently assert civil claims. Violations of the GWB can lead to fines or even to legal proceedings. It is therefore important that companies adhere to the rules of the GWB and ensure fair competition.

Violations of competition law can result in various sanctions. The type of sanction depends, among other things, on which law has been violated and how serious the violation is.

One possible sanction is a fine. This can be imposed by the Federal Cartel Office, the Federal Network Agency or the competition law supervisory authorities. The amount of the fine depends on the severity of the violation and, in serious cases, can be up to 10% of the company's revenue.

In serious cases, or if a fine is not enough to deter the company from further violations, legal proceedings may also be initiated. In such cases, in addition to fines, claims for damages or injunctions may be imposed.

It is important that companies comply with the rules of competition law in order to avoid sanctions and legal proceedings. They should therefore obtain comprehensive information about the applicable laws and, if necessary, seek professional advice.