Protection of the company logo? Monopolizing product names as trademarks? Should the retailer be liable for the manufacturer's trademark infringement?
A company, even a fledgling one, often spends a lot of money to make its own company or the name of a product known. Marketing is expensive and it takes a long time to see success. But how much are these investments worth if a competitor takes advantage of the established reputation? Registering a trademark yourself or having it registered by a lawyer, for example, can be the decisive step here to protect your investments.
As specialized attorneys, we are often asked questions by the person receiving the warning, such as whether the person issuing the warning can actually monopolize certain terms for themselves? Is it true that a company is not allowed to express itself freely and call its products what it likes? Why should a retailer be held responsible for goods purchased from a trustworthy wholesaler?
Trademarks and business identifiers are monopolies conferred by official or legal authority. With a trademark registration, protection can be obtained for the whole of Germany at the German Patent and Trademark Office (DPMA) or for Europe at the European Union Intellectual Property Office at the very beginning of business activities. When registering the trademark, the business development of the coming years should be kept in mind and it should be considered which goods and services could shape the future business development.
As an intellectual property law firm , we have our own logo protected as a trademark for good reason.
And trademark registration is less expensive than most of our clients think. Of course, we are also available as a point of contact after the trademark has been registered. We monitor the trademark and assist in enforcing rights.
This also includes our specialized legal experience in defending against trademark and brand claims, which are usually asserted initially by means of a cease-and-desist letter. We always go into the details and use our expertise for the often necessary similarity assessment. If necessary, we file a protective letter or claim our costs as an unjustified protective right warning from the dissuader.
Do you want to register a trademark?